Breach Report · United Arab Emirates
SIVVI Allegedly Breached: Approximately 300,000 Customer Records Reposted From the Dubai-Based Fashion E-Commerce Platform
A threat actor is reposting the previously reported SIVVI database for sale, listing approximately 300,000 UAE customer records from the Dubai-based fashion e-commerce platform founded in 2014 and now owned by noon. The dataset is described as a multi-table relational structure suitable for data analysis and structural research.
Post details
Actor(s)[Citizen] Moelester
SectorRetail / Fashion E-Commerce
TypeData Sale (repost)
Records~300,000 UAE customers
CountryUnited Arab Emirates
Date11/05/2026
Compromised data
Users Core Table
- user_id, email, phone_number, status, created_at, last_login, account_type
Customer Profile
- user_id, full_name, gender, age_group, country, city, customer_segment, lifetime_value, average_order_value, last_order_date
Behavior Tracking (Events)
- event_id, user_id, event_type, product_id, event_value, timestamp
Segmentation Table
- user_id, segment, reason, updated_at
Engagement Metrics
- user_id, total_sessions, avg_session_time_minutes, cart_abandon_rate, email_open_rate, push_notification_opt_in
Loyalty Integration
- user_id, loyalty_points, tier, points_earned, points_redeemed, last_updated
Marketing Campaigns
- campaign_id, campaign_name, target_segment, channel, start_date, end_date, status
Campaign Results
- campaign_id, sent_users, open_rate, click_rate, conversion_rate, revenue_generated
Screenshots
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